What Makes You Sweat Podcast
We talk to fitness professionals and entrepreneurs from all over the world about how they’ve built their business, what makes them sweat, and their biggest lessons learned. Learn how to start and scale your business, and navigate the world of being a fitness entrepreneur.
Your host, Martha Fedorak, is a CPA, MBA by trade but a fitness instructor and entrepreneur at heart. She has been teaching yoga & fitness for over a decade and finally took the leap to quit her corporate job to co-found a successful fitness startup.
Coming from a background in dance and musical theatre, teaching dance-based fitness classes like barre and dance cardio were a natural fit for Justina Ercole. Justina is a fitness instructor and YouTuber based in New York City. She uses her YouTube channel to build awareness about her online fitness offerings and grow her business. On this episode, we’re talking about how Justina is growing her online presence, the fun and not-so-fun parts of running your own business such as setting up an LLC and music licensing.
– Why Justina loves teaching online, how she connects with her clients online, and her top piece of advice for teaching a great fitness class online
– How Justina uses YouTube to drive business to grow her online business
– What music licensing is and why it’s important to have a license, especially if you’re teaching online fitness classes
– Why Justina set up a limited liability company (LLC) to run her online business through and why it’s important to consider your business structure when it comes to running your own business